The #1 Biggest Mistake Web Designers Make Selling Websites.

View Comments by Bianca Board on 23 October 2014

People often ask me how we manage to sell and launch 40 or so websites every month.

I don’t have a team of 100.

I don’t spend more than $2,000 per month on advertising.

And I don’t churn and burn clients.

The answer is simple... 

We don’t get all wound up about the platform the way almost every other web designer does.


Or the bandwidth.

The host.

The technology.

The colours.

The features.

The plugins.

Argghhhh it does my head in when I hear how designers are pitching themselves to prospects.

All they do is talk about all this functional, technical, platformy crap.

The main culprits are WordPress designers and developers if I’m completely honest.

Why does WordPress have such a cult following anyway?

I mean, yeah, it’s a great platform but IT’S JUST A PLATFORM people! Hello?

And it’s one of many.

I know a ton of small business owners who loathe WordPress and find it really clunky and tiresome to use. And I know a lot of other small business owners who love it too.

Good for you if you’re a WordPress fan, I have nothing against it, but you’re reading this because you want to know how to sell more websites and I feel compelled to tell you where you’re going wrong.

It makes me sad that so many web designers are saying they want more clients yet they fail to get the basics right.

Most designers and developers go on about WordPress like it has some Superman like, platinum-plated, super natural power that will make a business a screaming success overnight.

It’s complete BS.

Every platform has its kryptonite -- yes, even WordPress!

And don’t get me started on how many web designers bang on about the fact that, and I quote:

“You can take it and host it anywhere because it’s open source.”

Why the hell would you want to encourage your clients to leave you and host it with someone else?! You’re pretty much subconsciously saying this:

“Hey, I’m probably going to let you down at some stage and piss you off so much that you’re going to want to leave. So as an added bonus, when you really can’t stand working with me anymore because my service is so crap, can you take your website wherever you want and F-off in a jiffy, okay?”

Whatever happened to blowing clients away with service so incredible that they NEVER WANT TO LEAVE YOU?!!!

Uh-huh. Exactly my point.

The platform is NOT where it’s at people.

It’s like the tyres on your car...

Do you really give a rats whether you have Dunlop, Bridgestone or Goodyear tyres on your car so long as when your foot hits the brakes, you stop? Of course you don’t.

And website platforms are no different.

Clients don’t care about the platform.

They couldn’t give two shits about it. It actually makes them feel stupid when you start talking about it, did you know that?

And so help me God if you use acronyms and jargon! Where’s my ruler?! I need to slap your knuckles right now! LOL

Most clients don’t even know why they’re asking for a WordPress website -- it’s just because some nerd told them they had to get one so they can take it anywhere. *Face palm*

They don’t know what bandwidth is. Nor do they care.

They don’t know how much storage they need. How would they know that?!

And the vast majority certainly don’t understand why it is they need a ‘so called’ superior platform like WordPress.

They just need to know that it’ll work. Period.

Stop asking these stupid questions about technical shit and stop carrying on about the platform and you’ll finally be able to stand head and shoulders above your competitors.

Because I guarantee, most web designers around the globe are all the same.

They’re all saying the same spiel, talking in jargon, selling on fear, uncertainty and doubt and trying to make people feel stupid. Not intentionally, but that’s what happening.

Seriously… if you sell on these things I’ve mentioned -- then I’m sorry to tell you my friend, but you’ve got it all wrong.

So what do you talk about?

I’m so glad you asked!

You talk about how you’re going to make them money.

That’s it. I told you it was simple.

Because all they really, truly, deeply want at the end of the day?

Is to make money.

So that they can achieve true business success, take their kids to Disneyland, explore the world and achieve the freedom they so desperately want. The whole reason they started their business in the first place!

"Website success is not about the platform. 
It’s about the strategy."
Click to tweet.


And the marketing. And the design. But most of all... the strategy.

Does the typical small business owner know how to make money online with their website?

No.

So it’s your duty as their web designer to show them how.

And produce a website that makes them money.

A website that makes them better versions of themselves.

One that produces leads. Sales. Conversions. Opt-ins. And RESULTS!!!

Because results = money = freedom.

And deep down, we ALL want freedom!

If you peel back the layers of what clients really want, yes it’s money but the money buys their freedom. And that’s the crux of what I’m on about here.

So when you make that shift from talking about platform or technology to talking about results?

That’s when you start to sell a shitload more websites than what you currently are.

That’s when you start to get referrals left, right and centre.

That’s when you get amazing testimonials from clients because they’re raking in the cash that YOU ARE RESPONSIBLE FOR!

It’s life changing.

You don’t just design and launch websites anymore -- you change people’s lives.

You transform their business. 

You breathe life into their ideas and make them a reality. Tangible ones they can touch and smell and show off to their neighbours at the next street BBQ.

And you win a client for life.

So how about the next meeting you have with a prospect you approach it from a different angle?

An angle of “How can I create a miracle for this client? What would I have to do? What can I suggest? How can I can make them a heap of money so they can achieve the freedom they desire? How can I change their life for the better?”

Because when you make that shift in your thinking and it shines through in your approach -- you’ll never have to worry about selling again.

Ever. 

You’re helping. You’re creating miracles. You’re making people money and delivering results.


You’re not selling.

You’re transforming lives.

And it’s a beautiful thing.

It’s also how we help 40-50 clients each month.

By now, you’re probably wondering…

Why am I telling you all this when I could keep all these sales secrets to myself?

Because every client deserves a website that works.

And every hard-working web designer deserves a business that’s profitable.

And they just happen to be my top two missions in life. :)



So how about it? What do you say? Are you gonna give it a shot? 

I’d love to hear your thoughts. Sound off below!

What do you think? Share your comments below.

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